Through Brand Mantra Workshops, brand positioning and messaging, and brand storytelling Ran Mullins leads B2C and B2B brands in finding their true purpose and structuring their organizational brands to support it.
About Ran
Ran Mullins has created and facilitated brand workshops and consulting for high growth tech startups to Fortune 500 companies in corporate healthcare, manufacturing and technology including Anthem Blue Cross Blue Shield, Wellpoint, Fifth Third Bank, Toyota, P&G, LCA Vision, SugarCreek, Deufol North America, Episcopal Retirement Services, JiLin Province, China as well as VH1, Nielsen, Aioi Insurance, Cincinnati Children's Hospital Medical Center, CareSource, PatientBond and CTI. Ran has provided brand, digital and business consulting for thought leaders including Tom Peters! Company, Peter Block, Pete Blackshaw and many others.
Learn more about Ran’s brand strategy work with a variety of clients and industries including brand executions.
Peter Block, Author Flawless Consulting / Testimonials
Creating a corporate brand platform that has strategic value to an organization requires a process that is inclusive, producing credible outcomes that are inspiring throughout the organization. A corporate brand platform must be more comprehensive, yet pragmatic enough to be embraced throughout an organization. A corporate brand platform is a framework of practical definitions that provides an organizational development framework to define important brand behaviors and support clear, targeted marketing and sales communications.
Your ideal customer persona should be at the center of your brand strategy and marketing efforts. understanding who they are and targeting them, then reaching them with the right messages in realistic scenarios is required for a strong brand.
All the elements of the graphic standards, from name to type to color to language to visuals, work together to reinforce the brand. Specifically, they illustrate the unique qualities of the brand personality in consistent and meaningful engagements.
The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others. Positioning involves the careful manipulation of every element of the marketing mix.
For product, service and corporate brands, the intangibles refer to the emotional connections derived as a result of experience, identity, communication and people. Intangibles are therefore managed via the manipulation of identity, communication and people skills.
From thoughtful and unique brand strategy through skillful and effective design execution Ran helps ensure you’re realizing your brand’s full potential. By identifying opportunities to extend your brand's reach into new markets and segments he determines how your brand impacts customer behavior in a given category. Ran develops and executes corporate brand renewal programs, branding workshops, retreats and more.
Ran Mullins started his first agency (Metaphor Studio) in January of 1997 serving a variety of clients.
Ran has led over 100 Brand Mantra Workshops from 1 participant to 50 participants in a variety of industries.
Ran has worked with hundreds of clients in multiple industries over the course of his career.
Each workshop is interactive, engaging and recognizes contributions from all, assuring everyone will leave the sessions with a clear understanding of the brand mission.
Each group of workshop participants is a community. Ran stays focused on creating brand communities that understand your industry, your business and your research goals. The secret to great results is to begin with a well-thought-out strategy, then execute flawlessly in an environment of staggering complexity. Ran helps you create brand communities that pull customers in and identify how and why they got there.
Book a Brand Mantra Workshop or a Brand Personas & Scenarios Workshop with Ran. Available as 1/2 day, 1 day, or 2 day.
